Samsung has reaffirmed its commitment to meeting the ever-changing needs of Nigerian consumers, stating that this move is a clear indication of Samsung’s trust in Nigeria.
During the grand opening of its flagship brand store, Jot Tim-Ayoola, the Mobile Experience Group Head for Samsung West Africa, expressed that the grand opening marks the second brand store where consumers can explore all Samsung products, including consumer electronics, appliances, and mobile devices.
She added that plans are currently underway to open more Samsung brand stores across the nation, emphasizing that Samsung is renowned and affiliated with quality, premium, and affordable prices. Despite the challenging and competitive terrain, Samsung places great importance on consumer demand.
“What we do is listen to the consumer, understand their needs and see how much we can address their challenges. These are some of the things we do to make sure that we stay on a competitive edge as much as the economy is still tough while consumers can still enjoy their lifestyle,” she said.
Furthermore, she mentioned that Samsung is currently working on improving its consumer engagement campaigns to deliver affordable and efficient services.
“One thing about this beautiful location across the Lekki axis is that it will give access to consumers who live around this axis and who are experiential by nature in terms of making choices before they buy a lifestyle product.
This location will give them an opportunity where they can walk in, pick up any of our Samsung products, experience our new devices and even have an opportunity to see what our technology is to make their life easier and better to connect with friends, loved ones and families,” she said.
Dr. Kayode Thomas, the Founder and Chairman of Rifugio Communications, also spoke at the event and stated that Rifugio’s vision as Samsung’s partner is to become a leading mobile and enterprise solution provider, noting that everything except the products manufactured outside the country is locally sourced.
“For now, we are doing as much as we can on the local content and as much as the environment allows,” he said.
He emphasized that despite the highly competitive and harsh business environment in the country, Samsung is dedicated to maintaining reasonable and affordable prices for its customers for an extended period.
“Samsung does very well in terms of protecting the consumers when it comes to price hikes. The consumer is always protected and you will not find prices just changing anyhow. Our prices are very stable and even when things are tough, we maintain those prices for a very long time before you see any movement in price,” he added.
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The article Samsung Commits to Meeting Consumer Demand and Plans Expansion was written by Bukas. The article was last modified: October 22, 2024
